So Shiok
A timeless unisex brand in partnership with KrisShopcwhich takes a twist in deconstructing the Singaporean breakfast set of kopi, kaya toast and soft boiled eggs into prints and colours, combining it with how modern Singaporeans prefer to dress.
With functionality and practicality in mind, the collection not only emphasises on the prints and colours but also the utilisation and storing of our products. The products are comfortable, easy to match and takes very little storing space.
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L-00-M
A proposed brand for my Retail Merchandising Project 1, aiming to fill up the market gap in Athleisure wear which provides a new look and aesthetic suitable for all genders and for the weather in South-East Asian Countries.
Merchandise Range
